![]() The sequel never turned into reality, much to the disappointment of the fans.Ĭonsider who you are marketing to and your target audience? Is Serenity the movie suitable for a family night? Do people have life insurance in 2518? The end of the movie suggests a sequel. The members of Serenity crew, Simon and River (River being another victim or government experiments) decide to tell the world what they discovered, even if it might cost them their lives. A toxin was released on the planet called Miranda, which killed about 90 percent of the population, and the ones that survived became extremely violent. The Reavers are actually the results or an experiment. When the starship Serenity takes two passengers along – Simon and his sister River – they will be drawn into a series of events that will finally uncover the dark secret of the government. When it comes to the outer planets, it’s frontier justice and the “Reavers” – very violent, almost sub-human groups, terrorize the population. The main planets are controlled by the government, called the Alliance. We’re in 2518 and humanity moved to a different solar system. Although human race moved to another solar system, their problems seem to look a lot like ours: corrupt governments, lies and betrayals. The new passenger is the starting point of a whole series of adventures and surprises. It’s the story of a space ship and its cruise taking a very strange passenger on board, a passenger mentally and psychically conditioned by the government (called the Alliance). The movie is a catching, fun combination of a western, transported in the future. The action from the movie takes place after the events from the fine episode of the TV series. The movie is a continuation of the sci-fi TV series from Fox, called Firefly which would already have had a decent digital marketing budget allocated for its own promotion. Serenity the movie was released by Universal Pictures in 2005. ![]() ![]() Digital Marketing Case Study: Serenity The Movie ![]()
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